SUNDAY, AUGUST 25, 2019
Social Media is a two-way interaction, Old Media Dinosaurs

Social Media is a two-way interaction, Old Media Dinosaurs

“We are the newspaper, we write the content and your job dear reader is to turn up and read it.”

Today I had a run-in with an old media dinosaur.

I follow the football team from my home town, to keep up with the latest news around the team I ‘like’ the local newspaper’s page that relates to the my team.

Whilst the local newspaper have improved and have stopped only releasing truncated content onto the web, they still only want to do business on their terms.

Yes, they have a Facebook page a Twitter account etc, but they still can’t get out of old habits, old media dinosaurs still want to control everything.  They just can’t let go, or take part in a proper two way conversation.

They have done the minimum, they provide a comments box on their blog posts, but they don’t interact with their users.  All the communication is push, push, push.

We are the newspaper, we write the content and your job dear reader is to turn up and read it.

Whilst these newspapers don’t want to communicate with mere mortals like me, it turns out they don’t want anyone interacting with their Facebook page either.

I posted a link on their Facebook page pointing at an article and provided some commentary to elicit feedback and comments from the community who also follow this page, but it got deleted straight away.

It appears they just want to use their page to push and promote their own stories, they just don’t ‘get’ social media, they don’t want to join a conversation or allow their followers to converse, they just want us to consume their content and visit their website to earn ad revenue.

The part they are missing is, if they allowed more communication, they would get more followers and thus more traffic.

It is sad to see a Facebook page where there is only one poster – the owner of the page.

Local newspapers need to drag themselves quickly into the modern day before they become completely extinct, just like the dinosaurs.

Please leave your feedback, comments and questions, I do want to converse with my site visitors.

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